
The journey so far...
I started my career as a professional singer: from The Australian Opera to touring with MC Hammer, Jimmy Barnes, being on Young Talent Time and my own cabaret shows.
Then came the “sensible” jobs: National Sales Manager, Financial Controller, business owner. I’ve produced musicals, been a judge on the Channel 7 show All Together Now, coached entrepreneurs, and built brands (including launching Let’s be frank…skincare, created for women like me navigating perimenopause, menopause and postmenopause).
My true passion? Entertaining, educating, and empowering women, guiding them and giving them (that’s you btw) the tools, coaching, products and experiences needed to be Extraordinary.
The real me
Here’s a bit of the unfiltered version:
- I was diagnosed with ADHD at 46 - suddenly so much made sense!
- I’ve battled weight my whole life, hitting 140+kgs at one point. People assumed I was lazy. I wasn’t. I was broken. And like many of us, I found the magic in getting unbroken.
- I’m a single mum to a fabulous daughter, plus fur-mum to a ginger cat and a chocolate Labrador.
- I love to travel, sing, sail, and throw over-the-top dinner parties (been writing party budgets since I was 6).
- I adore my friends & family.
- I believe everyone should add great sex to their personal development toolbox (yep even spoke on a TedX stage about that).
- I love to make fabulous cakes for people when I can.
- Wine: pink. Champagne: French. Coffee: strong. Skincare: Let’s be frank… of course.


My friends will tell you I’ve been giving personal development talks for decades, whether on stage at 2am in a cabaret bar, in a phone chat, or now: online, in keynotes and coaching sessions. It’s always been the same: a song with a message, a story with a point - the lesson from life and multiple 6 figures spent on my own education and self-development journey.
I was born to Entertain, Educate, and Empower. It’s who I am on and off stage.
What it's like to work with me
- Conference organisers book me because I guarantee to energise a room — expressive, emotionally intelligent, generous, inspiring.
- Coaching clients choose me because they know they can borrow my belief in their Extraordinary until they see it for themselves.
- My style is equal parts practical strategy and woo woo rising. Less navel-gazing, more “let’s make it happen.”
Warning!
Warning: Working with me involves laughing, crying, thinking, and plenty of sparkle.
I believe every woman, especially those of us in midlife deserve to design and live our Extraordinary life., so let’s get cracking.
Ciao,
Sam xx
WANT TO SEE WHO I WORK WITH? (SPOILER: IT'S YOU!)?A few labels (if you're into that)

ENNEAGRAM:
Type 2
STAR SIGN:
Gemini
DISC:
High C and I
Strengths Finder:
Woo, Communication, Strategic
HOW TO FASCINATE:
The Talent
KOLBE
4 | 4 | 9 | 2
SACRED MONEY ARCHETYPES:
Celebrity, Romantic, Nurturer
LOVE LANGUAGE: